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Running Airport Car Park Business Profitably

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As an experienced airport car park revenue management professional, I appreciate that if managed, priced and distributed correctly, airport parking has the potential to add significant revenue to an airport’s bottom line. Although ground transport process is only a by-product of the airlines’ and airports’ core businesses – the revenue potential certainly isn’t. Let’s take a deeper look at the Market dynamics, through the Prism of Porter’s 5-force model. Threat of New Entry – Offsite car parks operated by 3rd...
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Giving Car Park Managers the Tools they Need

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When I was an airport parking manager my wishes were simple. I wanted to be able to Operate dynamic pricing, checked every day, optimizing revenue, looking months into the future. View EVERYTHING important in one place using a best in class BI. Pre-booked and Drive-Up history, sliced by Date, by Car Park, by Product, by Channel. Monitor future bookings, booking pace and demand across any special events I’d defined. And be able to seamlessly drill into reports and graphs. I...
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Happy Travelling with On-time Baggage!

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What do you need after a long flight? Maybe a coffee or whatever your favorite drink is! Or just a quick dash home, to crash and revive! Ah, oh, hold on, you need your bags! Now imagine a world where it takes hours to get your baggage from the airport conveyor. Would have been dreadful, isn’t it? Thankfully it isn’t so and you do get your baggage pretty swiftly once you alight. How is the on-time baggage delivery tracked and...
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Listen to your Airport Passengers – Are they HAPPY?

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Some food for thought. Surveys are a key channel to gauge customer satisfaction in any business and airports are certainly not an exception. Collection of surveys data and its analysis is increasingly becoming a key need for airports. As per a recent report (Airport IT Trends Report, SITA) 89% of all airports will use Business Intelligence (BI) to conduct service quality data analysis by 2017. Some of the key airport survey analytics include the ACI ASQ Survey, Skytrax and others....
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Improved Airline Marketing using Airport Analytics

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Airport operators handle a tough business! One would say that all businesses are complex, why just airports?! Well yes, and NO! Let me illustrate. Airports have to allure passengers, but that’s just one part of the story. Modern times have brought in an evolved business landscape and airports can no longer expect airlines to knock on their doors requesting their permissions to commence their flight operation. Airports have to attract more airlines to operate from their airports, to step up...
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What is the need for Airport Analytics?

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Airports business has assumed gigantic dimensions over the last couple of decades or so. Changes in legislation and investment policies allowed private ownership in airports and consequent entrepreneurial spirit. At the same time technology took giant strides to be able to meet the business needs of airports. But how does Airport Analytics come into the picture?! Well, read on to find how! Talking of business at airports, airports need to adjust their operations to accommodate higher passenger numbers, increased air...
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Enhance your Airport Car Parking Revenues using Airport Analytics!

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Being the Head – Commercial of a leading global airport, John has a keen sense of the pulse of non-aeronautical revenues. He is always on the hunt for smarter ways of increasing business and achieving or in fact exceeding the planned numbers! One of his favorite topics of discussion revolves around research to determine smarter ways of increasing non-aero revenues. No wonder then that he had instructed his team of managers that bright, young trainees be given opportunities to research...
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Boost non-aero revenues through smart advertising

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A focus on non-aeronautical operations and revenue growth is crucial for airports today. Developing this area of airport operations has become even more important during economically challenging times. Although airport revenues are a function of number of passengers there are some areas of an airport’s non-aeronautical operations that can still generate a high percentage of earnings, despite a decline in traffic figures. Airports know that they can’t increase fees for Airlines, and thus they need to find innovative ways of...
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