Price it Right – Maximize Your Airport Car Park Revenues
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The airlines used to do airport car parking revenue management manually, they’ve moved on and made money, they have the same customers as you, why don’t you? No-one today questions that passengers flying from an airport past a vast range of prices, and not just depending on the destination they are flying to. Within a single departing aircraft, passengers will have paid different fares depending on: when they booked, how long they will be away for, how close to the... Read More
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Ultra-Short-Term Passenger Forecasting at Airports
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Airports business is complex and fast evolving. As an airport operator, one of the key business outcomes you would like to monitor very closely is passenger experience. The state of operations at various touch points in an airport involving wait time, queuing time, baggage processing, car parking impact the overall passenger experience. In this blog, we shall focus on queue time optimization to enhance passenger experience by easing the passenger journey at an airport. Queue time optimization is required at... Read More
Running Airport Car Park Business Profitably
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As an experienced airport car park revenue management professional, I appreciate that if managed, priced and distributed correctly, airport parking has the potential to add significant revenue to an airport’s bottom line. Although ground transport process is only a by-product of the airlines’ and airports’ core businesses – the revenue potential certainly isn’t. Let’s take a deeper look at the Market dynamics, through the Prism of Porter’s 5-force model. Threat of New Entry – Offsite car parks operated by 3rd... Read More
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