Running Airport Car Park Business Profitably
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As an experienced airport car park revenue management professional, I appreciate that if managed, priced and distributed correctly, airport parking has the potential to add significant revenue to an airport’s bottom line. Although ground transport process is only a by-product of the airlines’ and airports’ core businesses – the revenue potential certainly isn’t. Let’s take a deeper look at the Market dynamics, through the Prism of Porter’s 5-force model. Threat of New Entry – Offsite car parks operated by 3rd... Read More
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Giving Car Park Managers the Tools they Need
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When I was an airport parking manager my wishes were simple. I wanted to be able to Operate dynamic pricing, checked every day, optimizing revenue, looking months into the future. View EVERYTHING important in one place using a best in class BI. Pre-booked and Drive-Up history, sliced by Date, by Car Park, by Product, by Channel. Monitor future bookings, booking pace and demand across any special events I’d defined. And be able to seamlessly drill into reports and graphs. I... Read More
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