Airport Analytics (AA+) Airline Marketing module is essentially used by the Airline Marketing team. The airline marketing team has to constantly monitor the performance of airlines operating at the airport to meet the needs of passengers as well as customers in the cargo terminals. The analysis of airlines in terms of their market shares, passenger shares and the cargo volumes handled by them will assist the airline marketing efforts to promote their airport to attract more airlines, to increase frequencies of flights of operating airlines, open up new routes and connect newer destinations. The following are the sub-modules of Airport Analytics (AA+) airline marketing module:
Core Airline Marketing
Why Ground Handling Analytics?
Fluctuation in workload leads to scenarios wherein employees are under-utilized. This leads to overstaffing, higher costs and lower bottom line
Inaccurate estimation of resource requirement at different points in time leading to scenarios where demand exceeds availability of resources causing issues in quality of service delivered leading to increased incidents of SLA breach per month
Lack of visibility to airline-wise, flight-wise resource utilization levels leading to inability to optimize resource allocation and maximize profitability leading to decrement in bottom line
Leverage Airport Analytics (AA+) to determine resource demand at various points of time to enable the following:
Deployment of resources according to shift-wise needs
Utilizing surplus resources for alternate areas of work; promoting multi-skilled resources
Deploying resources in core-flexible model to meet demand and control costs
Optimal deployment of equipments, according to demand
Meeting demand accurately to prevent quality issues due to under-staffing
Determine and enhance airline-wise, flight-wise profitability
Airport Analytics (AA+) provides analysis for volumes of baggage – originating, terminating, transfers, oversized – with respect to terminals, airlines, destinations across time periods. The solution also provides analysis for volumes of mishandled baggage, reasons for mishandling. Airport Analytics (AA+) also provides real-time baggage dashboard that enables the ground handler to arrange for accurate transfer of baggage from terminal to terminal during shorter connection times. This module provides insightful analysis on first & last baggage on belt by cities, airlines, flights etc.