By

Krishnamurthy K S

Improved Airline Marketing using Airport Analytics

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Airport operators handle a tough business! One would say that all businesses are complex, why just airports?! Well yes, and NO! Let me illustrate. Airports have to allure passengers, but that’s just one part of the story. Modern times have brought in an evolved business landscape and airports can no longer expect airlines to knock on their doors requesting their permissions to commence their flight operation. Airports have to attract more airlines to operate from their airports, to step up...
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Airport Analytics (AA+) – A game changer for International Airports

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GrayMatter Software Services (Pvt.) Ltd, Bangalore has developed and rapidly enhanced the Airport Analytics (AA+) solution incorporating the relevant KPIs in respect of different areas of airport functions like Operations, Commercial, Finance, Ground Handling and Infrastructure maintenance. AA+ has been implemented for the GMR airports some time back. The SAP software that GMR has been using is SAP ECC 6.0, BI 7.3 and BO 4.0 SP4. The AA+ solution has been developed on BO and uses all of these underlying...
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